Google’s Penguin Algorithm

What is the Google Penguin Algorithm?

penguinGoogle’s Penguin is a crucial part of the Off Page SEO algorithm.. Basically, Google Penguin reduced the number of links that a site had from external sources. The intent behind this was to increase the number of internal links a site had and reduce spam in the process. Google Penguin on the other hand is designed to find more effective ways for internet marketers to get links from different sources that will ultimately help their website climb in the ranking system. Google Panda introduced a number of changes that affected all aspects of SEO including link building and off page SEO.

As with any good algorithm change, Google Penguin takes aim at some of the most popular tactics used by webmasters to gain backlinks in order to boost Domain Authority. Many webmasters rely on anchor text to help gain targeted backlinks. Google Penguin now aims to eliminate this method as it tries to tighten up the entire Googlebot and spider webpages to make sure that only quality content is being linked to by users.

So, what exactly was Penguin? Google released this algorithm which surprised many as it banned the previously popular black hat SEO practices of link farms. This practice was seen as a way of funneling webmasters into spamming search engines through link farms. In effect, these farms would submit articles and websites to different directories but in essence we’re providing a link between the website and the submission site. This was seen as an unfair comparison to natural, organic backlinks. Google Penguin saw black hat SEO practitioners getting banned and has thus banned them from further using these methods.

Penguin Algorithm Factors

The second factor affected by Google Penguin is webmasters using fake or invalid content to gain rankings. Fake content such as articles with no substance, text copied from other sites, links unrelated to the page source and so forth. Google did not mention which specific areas were affected by this new algorithm but according to Google’s Matt Cutts, the algorithm is targeting webmasters that have websites with too many empty pages. Google claims that many of these pages are used for spamming and does want to limit this behavior, hence the move to cut down on fake content.  If you think your website has been hit with a Penguin filter, then you should go check your backlinks.

Apart from these two major factors, Google Penguin also addressed issues on the number of negative links that a site receives. This was done as a result of an accidental mistake made by Google during its first update. In the first update, Google accidentally included ‘spamdex’ in the Google results. The spdex error caused a lot of confusion, as many webmasters thought their sites had been banned from the index altogether. This resulted in mass confusion among many bankers as well as website operators. To avoid such a situation in future, Google has come up with a procedure known as the ‘site review procedure’, whereby a webmaster can now submit a ‘verification report’ that will counter check any incorrect or false information that Google might have picked up during its first check.

Apart from the above changes, Google Penguin also tried to address some SEO practices that were considered outdated to try to increase link juice. It restricted the use of external link building services. In addition to that, Penguin also made it harder for links from external websites to count in Google’s ranking system. In addition, in the past, Google relied on internal tracking in order to determine the link popularity and quality of a site. Now, even though internal tracking is still available, Google Penguin states that webmasters should ‘self-certify’ each link building service they use.

Link Building Services

However, there are still some link building services that Google does not include in its rankings. Instead of penalizing them, Google has chosen to focus on improving the general ranking process. That is why Google has started offering tools to internet marketers to ensure that they are creating quality links. Google’s latest algorithm update makes it easier for them to accomplish this. It provides webmasters with tools such as Google Analytics, Google Webmaster Central, Google External Link Directory, Google External Lookup and Google External Index. All of these tools are designed to help webmasters identify broken links and problems on their own.

In fact, the first algorithm update in Google’s history has caused a lot of stir amongst the SEO community. Many experts believe that Google Penguin has greatly affected organic rankings and subsequently has been responsible for many webmasters making drastic changes to their SEO strategy. Even though Google Penguin is still a new algorithm and not a permanent change, webmasters need to start gearing themselves for the coming changes and make the necessary adjustments. For example, a new tool provided by Google called Google Suggest is being used to analyze the link popularity and authority of sites. By analyzing the popularity and authority of sites, webmasters can easily see which links they should eliminate or incorporate into their strategy.