How to Check Your Website’s Backlinks

The Google Penguin Algorithm update had some changes in terms of link structure on websites. One tool that was affected was the ability of anchor text links. It is not clear how this feature made Google uncomfortable with using them.

Referring Domains, Backlinks, Anchor Text, Link Building, etc

backlink visualThe main difference that is observed is that while the old method of referring domains was accepted in accordance with Google’s rules, the new measure prohibits such linking on internal pages and even internal anchor text links. This has lead to a lot of confusion for most webmasters. Many of them are still confused as to how this has come about or why they have been affected. If you wish to avoid being affected, please keep reading.

Google’s reasoning is that there was a significant rise in spam content and unrelated sites that do not have high-quality anchor text links that are often built to increase a website’s Domain Authority (DA). The result is that many low quality sites managed to get placed in the search results despite their low page ranking even though their link juice technically has increased. As a result, Google has decided to apply stricter rules in order to prevent this kind of situation from happening again. Hence, they have introduced a new rule or algorithm that makes it impossible for an individual to obtain high-quality backlinks through links from unreliable sources.

Tracking Backlinks Methods and Tools

Ahrefs.com is my favorite SEO tool for tracking a project’s Off Page SEO metrics.  It is also good at spying out your competitor’s link building strategies.  To be clear, like any SEO tool, it is NOT perfect.  It misses links or it can take a while to find some links, so you shouldn’t take Ahrefs or any other SEO tool as perfect information.

Another way to check for backlinks is through the internal link search console. There are two ways to access the internal link search console: Internal Link Searches Bar and External Link Search Console. Although you can access the search feature through the internal link search console, it is not recommended. The reason behind this is that some of the sites which may appear under the internal link search box are actually fake links placed by various spamming software. Therefore, if you conduct a search using the internal link search console, you might end up looking at bogus sites instead of the sites where your own backlinks came from.

Google’s Tools

How to Check For Backlinks for particular sites can also be obtained from the Google Sitemaps tool. The Google Sitemap displays the locations of every backlink on a particular website. However, if you want to focus on a particular area such as a specific niche, it would be better if you conduct a search for that specific area using a keyword tool like Google External Keyword Tool so as to get more specific keyword related backlinks.

It has been seen that most website owners have links which they claim are “undesirable”. This simply means that the owner is trying to hide them. This is usually done by using software that disables the ability for the web server to create any type of backlinks. While this method does prevent the backlinks from being created in most cases, many people use this method in order to create lots of backlinks to their website for the sole purpose of artificially boosting their page rankings. Some of the most common software tools used for this include the Google Anchor Detector and Backlink Checker. The best way for a website owner to avoid these problems is to go for a manual removal procedure.