SEO 101: 5 Fundamental SEO Concepts
Search Engine Optimization can help you enhance the visitor experience and increase the targeted traffic to your website. Here is when to begin optimizing your web pages for search engine optimization. This article will teach you the basics of SEO.
(1) Keyword Research
The first thing you want to do to get better at search engine optimization is to learn how to do keyword research. Keyword research is the process of understanding which keywords are used most in searches and focusing your efforts on those keywords. It is important to understand how to do this correctly or you will miss out on opportunities to rank well for terms that people are searching for. Keyword research is one of the first techniques you learn.
(2) On Page SEO
Next, you must learn to optimize your entire website for the search engines. That means every page has to be optimized. You cannot put just a bunch of keywords on your webpage. That does not look natural and that does not make sense either. When you do on-page optimization, you have to think like a customer. This means that you should build links from other websites to your own.
(3) Organic Traffic vs Non-Organic Traffic
The third topic that you have to understand if you want to rank well with search engines is what is known as organic traffic. Organic traffic is simply free web traffic. It includes traffic that comes to a website without having to pay a dime. There are many ways to obtain organic traffic. Some of them include article marketing, blogging, social media marketing and off page optimization.
(4) High Quality Content Users Engage With
Content Marketing involves writing articles based on keywords that people search on a daily basis. By doing this, you are creating back links to your page. Another way to obtain back links is through social media sites. Blogging and social media marketing are also very useful tools to have because they create natural SEO.
A good example of good content is a post on a blog related to your product or service. When you have backlinks from related blog posts, the search engines see that you have relevant information and will rank you higher. The higher ranked you are, the more likely you are to attract more visitors and generate more sales. The secret to ranking high on the search engines is to create content that has proven to be popular and effective. As your page gains popularity, it is likely to attract organic backlinks, which will improve your page rank and increase your website traffic.
(5) Link Building/Off Page SEO
Link building is also an on-page SEO technique. One link connects one web page to another. The more links you have, the higher your page will rank. Off-page SEO is about creating quality back links. The search engines use both on-page and off-page SEO techniques to rank a page.
Backlinks are important because they connect you to the right pages when it comes to search engines. To get high rankings, make sure you have several quality on-site pages linking back to your main page. The more links you have, the better chance you have of being on the first page of search engines. Remember to research your niche and create a lot of content.
Organic search engine optimization, or SEO, works towards finding the most relevant and effective keywords and using them in your content. In order for this to be effective, your page content should be related to the keywords. For example, if you sell watches, your page content should include the keywords, “watches” or “watch.” However, the search engines aren’t going to find those keywords as relevant. They do a much better job when the information on a webpage is completely related to the search terms. This is one of the secrets to successful local SEO.